We were asked to create on-air identity for the Discovery home and lifestyle channel, HGTV.

Well established in the US and Middle-East, HGTV, which is an acronym for ‘Home and Garden TV, expands into Africa and Europe with this bespoke identity developed by Thieves Kitchen director, Danae Bravi. 

The channel is dedicated to reaching a young, female audience and shows typically focus on home improvements and DIY makeovers ‘turning dilapidated dumps into enviable homes’.

The creative concept ‘Happy Place’ celebrates the spirit of home as a safe sanctuary where you can be yourself without judgment or apology. Five characters were used to show happiness in their homes and whatever that meant to them – whether it was making coffee, reading a book or enjoying a silent disco while the baby sleeps.

The idents were shot on location in London. 

Deliverables: 

8x 15” idents

14x 10” idents

7x 5” idents

Director: Danae Bravi

Creative Director For Discovery: Matt Brown

Producers for Discovery: Louise Barrie, Bente Van Der Ark

Producer for Thieves Kitchen: Jay Woods