Swiss book publisher Librio asked Thieves Kitchen to create their Christmas 2020 campaign including a 15 second TV commercial to air in Switzerland and Germany.

The Zürich-based company specialise in the creation of personalised children’s books printed on recycled paper. Librio’s sustainability credentials extend to ensuring all packaging is made from 100% recycled materials. For every book sold they also donate a book to children in need through the charity Room to Read.

The campaign, written and directed by Danae Bravi, features a short demonstration of Librio’s book personalisation process and vignettes of five children with their finished personalised books. 

The 15 second TV spot translates to English as:

With Librio you can create wonderful, personalised children’s books…

… For adventurous Sophia…

… little Leo…

… Mia and Ella… 

… Or explorers like Matteo!

A unique gift for EVERY child, order yours at Librio.ch

Thieves Kitchen delivered a Swiss German TV spot for Librio’s local market and a High German version for their wider German-speaking market. English language versions were also created for social media use. 

Shot in London earlier this year, this was Thieves Kitchen’s first location shoot in 2020 produced under Covid-safe shooting conditions.