Client: Care International
Produced for Care International to promote its ‘Lendwithcare’ micro-financing scheme that helps people lend to entrepreneurs in poor countries.
Care International wanted a sharable promo for Christmas 2014 to grow its 17,000 strong lender base. In addition to the Christmas campaign they were keen to have a version that could be used all year round.
We subsequently shot two promos simultaneously – one with snow and tinsel, one without.
The film went online on on social media platforms on the 3rd December 2014. By 3rd January 2015 Lendwithcare’s lender base had grown by 29%. Lending was double that of the previous year. Shot in our studio over six days and voiced by Joanna Lumley.
GOLD EVCOM WINNER (Best Promotion and Sales)
GOLD EVCOM WINNER (Best Charity Film)
SILVER EVCOM WINNER (Best Campaign Effectiveness)