Nationwide Pensions

B2B

Client: Nationwide Building Society

Information for Nationwide Building Society’s GPP members.

We were asked to create an engaging piece of content to communicate upcoming changes to Nationwide’s pension scheme. Secondarily, we had to inspire members to think about adjusting their pension contributions. As a responsible employer, Nationwide were very conscious of the national trend towards most people not saving enough for retirement.

Tom, Anna and Linda were created to tell the story of three different employees, each with differing priorities for their pensions. 85mm puppets were made along with a scale replica set of Nationwide’s HQ office in Swindon.

In terms of effectiveness, the film inspired an unprecedented 89% engagement rate amongst Nationwide employees.