• B2C / On-air promo

Client: Sky

Thieves Kitchen were asked to promote Sky’s new loyalty programme, Sky VIP. 

Launched last year, the programme looks to reward customers based on how long they’ve been with Sky. So far 1.8 million customers have signed up to Sky VIP, 70% of which have received a reward of some kind – be it free film, queue jump or experience.

To launch the promotion we showcased two recent experiences; a pop-up cinema in Birmingham city centre and an exclusive preview of Sky VR’s new Hold The World app.