In this 30 second commercial we present Sky Mobile’s new smartwatch  for kids. The watch enables kids and parents to keep in touch with features such as secure voice calling, messaging and GPS location on demand.

We were tasked to present the new product alongside characters from the Sky Kids app. We decided the Sky Kids characters would introduce the watch by heaving it into frame, before the watch took centre stage and we explored the product features and benefits. 

Because the characters originated from the Sky Kids app, character animation called for an unusual approach. Working from storyboarded animatics for timings we used Spine animation software for the first time – software more typically used for app platforms than TVC production.

In addition to producing 2x 30” TVCs we also produced a number of social versions. 

Deliverables: 

3x 30” TVCs

1x 6” Instagram

1x 10” Twitter

1x 10” Facebook

1x 20” Youtube